In thefamily.
The challenge
Anniversary logos are usually decoration. A number appears, maybe a ribbon, and everything goes back to normal in January. Gripfast also had real equity to protect. Whatever we did had to be unmistakably the same brand.
Our thinking
The question we kept coming back to was simple: what have the years actually changed? Gripfast's work has always been about good people and great cars — the identity had to say that without shouting.
What changed
40
Years of supporting families, celebrated without a rebrand.
12
Campaign touchpoints carried by the new mark in year one.
£1.2m
Raised during the anniversary year across appeals and events.
“It still felt like us — just clearer about who we are after forty years.”
